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Internet Marketing Plan



Times Are Changing.
Team Burlington Real Estate is changing with them.
Our New Direction and Great Efforts are paying off for Our Clients.

The Burlington Real Estate Market is a healthy one. It is becoming much more balanced between Buyers and Sellers. It is no longer acceptable to simply place a sign in the ground and hope for the best. Consumers want quality service and they want it now.

Are you getting the exposure you deserve? Burlington Real Estate Networking. Online real estate marketing is not the way of the future, it is the way of today.

Over 90% of all residential real estate transactions in Burlington Ontario are found, bought and or sold via online marketing means.

75% of Burlington's internet users utilize the internet to research goods and services.  Internet users will quadruple in the next 5 years to one billion users.

The key to any Marketing Plan, especially in Real Estate Marketing, is to identify the directionTarget Market that you are going to take in order to maximize exposure to the right demographic of purchasers. We will bring you the Buyer that will pay you the most.
  

Our marketing efforts have been designed to maximize the public visibility of listings by integrating into the MLS and RealtyLink websites, giving buyers the best opportunity to experience your home.

These Marketing Components are just a snapshot of some of online marketing means Team Burlington Real Estate will implement for your home. To learn about our complete marketing plan, please click here


Presentation


Online You Have 3 Seconds to Capture Attention.

According to recent statistics the average consumer is exposed to approximately 2000 pieces of information on a daily basis. The importance of clean, concise, attractive and organized presentation is crucial. Team Burlington Real Estate takes great care in ensuring your property is presented online in the best possible light in order to capture all the best features and assets that your home has to offer.

bullseyeHome Staging Consultation
Assisting Home Owners to determine what improvements are necessary and what are not. 

bullseyeService Referrals. We're Connected.
Estate Planners, Cleaning Services, Contractors, Storage, 1-800-JUNK and more.

bullseyeGoogle adwords Campaign
Specifically targets the buyer searching with keywords that match the description of your property.

bullseyeQuality Photographs
Real estate photos are worth more than a thousand words and making every pixel count is more important than ever.

bullseyeCustom Videos 
Incorporating a
professionally produced video
, enhanced through the use of photography, graphics and music, all combined to showcase the beauty of your home.

bullseye3D Floor Plans
Standard marketing package includes a professionally designed and measured floor plan allowing the Buyer to conceptualize their occupancy of the proposed space.

bullseyeGoogle Street View

Standard marketing package includes an automatic sync with Google Street View which allows buyers the ability to swivel 360 degrees even gives internet users the ability to take a virtual stroll of neighbourhoods. 

bullseyeWalk Score
For the Eco-Energy and Health Conscious. No longer is it simply “location, location, location.” It’s about a specific type of location — a location with everything within walking distance.

bullseyeVideo Blogs
Taking a new approach to marketing - the vlog or video blog. These original videos are being embedded in real estate websites everywhere with links to the burlingtonrealestate.tv and burlingtonreal-estate.com and ultimately your home.


bullseyeOpen houses
Most often implemented when your listing first hits the market. We will closely monitor open house activity levels in your niche of the marketplace to determine the correct level of frequency required for optimum results



Exposure

Web Presence

Even more important than having a website is having a solid web presence.
Google Us

house bullseyeCustom Domain Name which corresponds with your Street Address

house bullseyeReal Estate Board Exposure throughout GTA and Golden Horseshoe

house bullseyeMLS.CA Worldwide Web

house bullseyeRE/MAX Citywide, Provincial, National and International Levels

house bullseyeYouTube, Homefinder.ca, Kijiji, Zoocasa, Craigslist

house bullseyeExtensive Database of Buyers, Sellers and Agents

house bullseyeSocial Networking Platforms like Facebook, Twitter and LinkedIn.  
         
This is the opposite of spam and is a less gated method of communication.
You can share information with people that you wouldn't normally exchange email with, opening up your circle of contacts to an ever-growing community of like-minded people. People love to be referred.

Negotiation

At the end of the day, what really counts?

All of the most superior marketing techniques in the world don't matter if a Buyer does not feel the sense of urgency to move to the next level and put his decision on paper. Purchasing a home is one of the most stressful lifetime experiences and we know that. Presenting all of the facts in an organized logical fashion helps facilitate the transaction. We have a full team of real estate related professionals eager to assist throughout the process of the move.


And by the way, we don't flyer
We DON'T flyer - our junkmail days are over!
Team Burlington Real Estate has decided to go Green! Part of turning green requires that all our documents are now scanned and emailed. No longer will you see our "Successfully Sold" flyers in the bottom of the basket in the mailroom recycle bins - our junkmail days are over!
  

Flamborough Hills

3 Shire Court

$589,700

  • 4 bed
  • 2 full & 1 half baths
  • Listing Provided by:
    Colleen and Peter Gilpin, Sales Reps RE/MAX Garden City Realty Inc. Brokerage

Downtown Dundas

92 Mercer Street

$254,700

  • 3 bed
  • 1 full & 1 half baths
  • Listing Provided by:
    Colleen and Peter Gilpin, Sales Reps RE/MAX Garden City Realty Inc. Brokerage

West Flamborough/Beverley

1188 2nd Concession Road West

$749,700

  • 5 bed
  • 2 full & 1 half baths
  • Listing Provided by:
    Colleen and Peter Gilpin, Sales Reps RE/MAX Garden City Realty Inc. Brokerage

Downtown Burlington Core

#1406 - 1276 Maple Crossing Blvd

$255,700

  • 2 bed
  • 2 full baths
  • Listing Provided by:
    Colleen and Peter Gilpin, Sales Reps RE/MAX Garden City Realty Inc. Brokerage

Burlington Downtown Core

#131 - 895 Maple Avenue

$239,700

  • 2 bed
  • 2 full baths
  • Listing Provided by:
    Colleen and Peter Gilpin, Sales Reps RE/MAX Garden City Realty Inc.

Downtown Burlington Core

#470 - Nelson Avenue

$729,700

  • 4 bed
  • 1 full & 1 half baths
  • Listing Provided by:
    Colleen and Peter Gilpin, Sales Reps RE/MAX Garden City Realty Inc. Brokerage